Résumé

Gina D. Bericchia

SMC 12808 ♦ Otterbein College ♦ Westerville, Ohio 43081 ♦ gina.bericchia@gmail.com

Education

Bachelor of Arts: Public Relations and English, Otterbein College–Westerville, Ohio

June 2010

Cumulative GPA: 3.7

Media and Public Relations Experience

Intern, Social Business Strategies–Columbus, Ohio

April 2010-present

Media Relations Intern, The Ohio State University Medical Center–Columbus, Ohio

September 2009-March 2010

♦ Write and distribute press releases and media advisories using Vocus

♦ Maintain and interact on social media channels

♦ Help create multimedia content packages for distribution to national media

♦ Monitor, track and log local and national print clips for daily reports to leadership

Media Relations Intern, Nationwide Children’s Hospital–Columbus, Ohio

June-September 2009

♦ Write and distribute press releases which have received coverage in print, radio, television and online media

♦ Facilitate interviews for physicians, patient families and administration with local, regional and national media

♦ Research and write stories for monthly article in Columbus Parent magazine

♦ Monitor media activity for weekly update reports to CEO

♦ Measure and log local print clip tracking

♦ Research and develop social media strategy of communication plan for department intern project

Digital Marketer, Public Relations Student Society of America at Otterbein College

January 2009–April 2010

♦ Create and manage chapter’s blog, Facebook and Twitter account

♦ Coordinate and promote biweekly networking events and professional development sessions

Public Relations Intern, Fahlgren Mortine–Columbus, Ohio

February-April 2009

♦ Assisted with press release writing and distribution to more than 100 media outlets

♦ Pitched story ideas to trade publications, online and traditional media

♦ Used social media, including Twitter and blogs, to reach target audiences of optometrists and baby boomers

♦ Conducted client research for EyeScience eye vitamins and other agency clients

♦ Developed media lists and editorial roadmaps

Marketing Intern, Lakeside Chautauqua Foundation–Lakeside, Ohio                                                         J

June-August 2008

♦ Designed and wrote weekly e-newsletter distributed to more than 2,000 constituents

♦ Interviewed and wrote articles featuring donors and board members

♦ Coordinated media activity for Lakeside Leadership Academy including published press releases

Development and Donor Relations Experience

Student Phonathon Manager, Otterbein College–Westerville, Ohio

September 2006-present

♦ Solicit more than 50 parents, friends and alumni quarterly to help raise $1.4 million

♦ Supervise and train callers to solicit up to $325,000 yearly

♦ Write appeal and acknowledgement letters for potential Otterbein donors

Advancement Intern, Lakeside Chautauqua Foundation–Lakeside, Ohio

June-August 2008

♦ Interviewed and wrote articles featuring donor stories, board members and annual giving

♦ Assisted with recognition events for up to 250 donors

♦ Recorded $5,000 deposits and created 100 acknowledgement letters weekly

Annual Fund Intern, Office of Annual Giving, Otterbein College–Westerville, Ohio

September 2007-February 2009

♦ Solicited more than 100 businesses for incentives for Otterbein College’s annual Phonathon

♦ Created and implemented workplace motivators and incentives for more than 40 callers

Volunteer and Campus Activities

Publicity Chair, Colleges Against Cancer and Relay for Life at Otterbein College

Account Executive, Cardinal Connections, Otterbein College communications and marketing firm

Member, Mortar Board National College Senior Honor Society

Service Co-Chair, Student Alumni Association

Staff writer, Columnist, Tan and Cardinal, Otterbein College student newspaper