The Power of a Guest Blog Post

Hannah DeMilta

This is a guest post written by Hannah DeMilta.

It can be tough enough keeping up with your own blog that the thought of writing for someone else seems out of the question. However, I would argue there are some great reasons for writing a guest blog post. I find that it’s especially relevant to students but many of the same rules apply to professionals and other bloggers as well.

• Get published: Get your work out there. Being published is great especially if multiple people are willing to feature your writing. It builds your credibility when you are published on more than just your personal blog. Students take the opportunity to build your online portfolio and link back to your guest posts from your personal blog.

• Try a new topic: If you write a niche specific blog, writing a guest post might be your opportunity to break away from your normally covered topics. Perhaps you are a famous foodie blogger but you are also extremely passionate about racecars. Write a guest post for a racing blog instead of betraying your loyal readers with out of place content.

• Reach a different audience: This can be a huge opportunity depending whose blog you are writing for. You have the potential to reach out to a new group within your market or perhaps outside of it. Take the opportunity to gain new readership for your own blog by writing a compelling piece for someone else. Be sure you can include a link back to you.

• Have others promote you: I know personally I have trouble promoting my own work at times. I’ll tweet or share my posts once or twice but I always worry about being obnoxious. Let someone else do the promoting for you. It not only takes some pressure off of you, but also builds your credibility by having someone recommend you.

• Pay a small favor: Writing for someone else (especially for free) can pay off in the long run. Bloggers need constant content so sometimes a guest post can be considered a favor. Don’t make the mistake of expecting some type of return. Write because you want to, but remember nice favors for others pay off in the end. It’s just good blogger karma!

If you are interested in writing a guest post on my blog, just drop me an email. I cover a variety of topics and I’m always interested in what others have to share.